The “shared client”, or how to reinvent the retail experience

Digital/physical convergence, retailer 2.0, new usages: retail is changing. Join us at the conference entitled “Re-Enchanting The Retail”, set up by Marketing Magazine to explore the evolution of the distribution in 2014. We will detail the benefits of the “shared client” notion. We will explore the crossed perspectives on this “client” for companies from various industries, with a view to bringing out innovation and creating value.

Indeed, “our” client no longer exists since we share him simultaneously with several other companies. When he walks up the aisle of his hypermarket in search of cooking chocolate, while exchanging a chocolate mousse recipe on the phone, at that very moment he becomes the client of Carrefour, Nestlé and Orange all in one go. The study of shared clients between complementary companies opens the way for innovations that meet the clients’ true aspirations and that create higher value for all retailers.

Please note that you can benefit from a 15% discount when registering. The conference can be followed on Twitter: #ConfMkg2014