The design to serve great causes and governments

Can the design be an influential tool to serve great causes and governments?

Daniel Kahneman (Nobel Laureate in 2002) proved it: human behaviors are not only rational, they are also emotional. How to predict them? Governments today invite psychologists, economists and designers at the heart of the power to build new devices of influence.

Christophe Rebours will debate with students from Dauphine University on the ideal way to bring together designers and marketing and communication professionals to invent new ways to positively influence issues of general interest.