The Adetem publishes its Manifesto for the marketing of tomorrow

- The consumer is dead, long live the individual!
- No agile company without an agile and visionary marketing
- The hyper-marketer of tomorrow will be hybrid
- The purpose of the next marketing: marry performance and ethics.

These 4 convictions are the result of the extensive project initiated in early 2012 by the Adetem Scientific Committee (which Christophe Rebours proudly contributes to) and involving a hundred of Adetem members. It ends today with the publication of the Manifesto for the Marketing of tomorrow, to download for free.

Its future now is in the hands of marketers, whether or not members of the association: let’s react and enrich the discussions in order to publish a joint publication in November, during the 13th National Day of Marketing in Paris.