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Do you feel a sudden urge to escape? Do you plan to catch a plane and evade yourself just a few hours from home? Then you are probably among those million people who regularly go on ‘city breaks’. For the 3rd issue of the INfluencia quarterly magazine, dedicated to mobility, Christophe Rebours signs a portrait of the city breakers and of this phenomenon which redesigns our weekends and gives services and tourism operators an opportunity to shape innovative offers.
Get the INfluencia magazine.
A video testimony by Christophe Rebours about the specificity of our innovation process is displayed at Helsinki World Design Capital thanks to “designers interactifs“. The association is settling in the Finland capital city from September 7th to 25th, 2012, in partnership with the “Agence pour la Promotion de la Création Industrielle” (APCI) and the support of the Institut Français.
8 videos are presented in Helsinki, in association with Adobe.
Grazia examines these people of the generation of the thirty year olds addicted to their studio and who refuse to move into a marital apartment. Asked by Raphaëlle Elkrief, Christophe Rebours explains why the small individual apartment becomes a refuge because “it is seen as a super-power, a pocket more or less permeable to multiple emotional states.“
Contrary to popular belief, France is a land of invention. But too rarely land of innovation. However, this is not the invention but innovation that will ensure the growth of our organizations!
A white paper on what a successful innovation is, by Christophe Rebours, InProcess’ CEO, in Marketing Magazine to read here (in French).
Christophe Rebours, InProcess CEO, and Laëtitia Ricci, Head of Societal Prospective, Mobility, Clients at PSA Peugeot Citroën, share the stage of the Adetem’s Innovation Club. They give insights about the virtue of the “shared client” approach for marketing and innovation.
When “our” client reloads his Navigo pass, posts a photo on Facebook from his mobile phone, orders a book on Amazon, buys a meal at Monop City and jumps on a Vélib city bicycle to meet his friends at night, he is successively the client of multiple brands involved in the mobility sector.
Together, we are always stronger!
How can different companies work together and share their “crossed points of view” on this client in order to acquire a better understanding of his usages? How can we observe this shared client through sociological and ethnological points of view? How can we leverage these insights to help each company offer him new and fruitful products and services?
Christophe Rebours will present the case study of the Impedimenta incubator on mobility, which involved key players of that industry (Aéroport de Paris, PSA, RATP, JCDecaux, Monoprix, France Telecom…). He will scrutinize two main themes: the “daily trip” and the “Citybreak”. He will also present in exclusivity the first insights from the new InHome incubator, on the home of the future.
Laëtitia Ricci will share the concrete contribution of the Impedimenda incubator to PSA Peugeot Citroën’s innovation projects.
Packaging Innovation: after the era of wrapping and of marketing support, the packaging becomes emotional!
From a need for conservation of food to that of a sales support that encourages the purchase act, marketing explored all fields of innovation to turn the packaging into a powerful tool for brands’ growth.
All? Not that sure… Christophe Rebours has presented the methods of innovation based on the observation of your consumers and buyers before, during and after the purchase of your packaging. He showed a concrete example of what these men and women are affected by the emotional dimension of the packaging. Untapped today by the brands, the emotion is a concrete and easy to implement lever of packaging innovation.
Creativ’ Pack is the packaging and innovation tradeshow in Paris.
InProcess celebrates Odile Perceau and supports the Quatuor de Bordeaux tour in China.
Playing music is the art of listening to each other’s notes and intentions, and building together a new emotion. Innovation is the science of observing people’s life, and building together a new future. Innovation and music both open up new horizons.
InProcess is therefore very proud to support Odile Perceau and the talented Quatuor de Bordeaux contemporary chamber music works. As part of their international tour, in April 2012, they are in concert in the Forbidden City of Beijing, in the Qintai Concert Hall of Wuhan and the Academy for Performing Arts Amphitheatre in Hong Kong. They present two contemporary chamber music works created by Odile Perceau: Garonne, a symphonic string quartet composed in 2007, and Partitas Romanes, 7 pieces for violin and cello transcribed for viola and cello in 2011.
Musicians play on an original scenic stage with ultra-modern lighting to welcome the soloists: musicians are seated on light boxes that change color depending on the music!
Watch the video of the concert at the Forbidden City of Beijing
Discover Odile Perceau and the Quatuor de Bordeaux‘s universe.
Quentin Domart from L’Expansion conducts an investigation on the ethno-centered methods that InProcess and Carrefour leveraged to create MOBI, the trolley of the future.
“This is not quite a retail trolley. Nor a basket carrier. The strange machine, called Mobi, accommodates up to 4 plastic bags as well as heavy objects – bottles or baby bassinet – in its lower part. (…)”
Download the full article!
InProcess participes to the Paris 2.0 roundtable of institutes, where Christophe Rebours will detail how users’ daily books impact positively the collection of insights and the co-creation with consumers.
The Paris 2.0 event gathers annually in Paris the research, marketing, communication, media and creation professionals around strategic and operational issues raised by social networks. This year it takes place in parallel of the Semo tradeshow.
An ESSEC-ISIS Conference.
Christophe Rebours has presented the scenario in innovation during the “Matins de l’Innovation” conference (the Mornings of Innovation) on the theme “from creativity to innovation”. His contribution enhanced the LVMH case study.
They were held at the ESSEC business school in October 2011.
Watch the video! (In French)
