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Thanks to the intervention of InProcess, the subsidiary of the SNCF (French National Railway Company) is able to provide a more innovative service which is adapted to the specific desires of the travellers for night train journeys in TGV between Paris and the South of France.
Indeed, InProcess imagined a train composed of spaces with various ambiances: around the bar, DVDs and concerts would animate the space iDzinc, whereas iDlounge would bring you serenity and entertainment thanks to music, games… For those who only want to take a rest, they could make it in the rest of the train. In Process creates a new approach to the experience of night trains, by proposing spaces of nuances where each passenger would find the activity adapted to his or her specific biorhythm and thus becomes the actor of his or her trip.
InProcess intervened in the Professional Doctoral Training in social sciences (professional PhD, studies manager) led by Dominique Desjeux.
InProcess participated in the workshops organized by the “Centre du Design Rhône-Alpes”. The theme of these workshops was “The Design in relation with the users”, and more precisely, design and its relations with the brand, the users and the technologies.
This year, In Process is one of the winners of the so coveted prize: iF Product Design Award. In Process successfully asserted itself in this highly competitive, international environment thanks to the new version of Nabaztag, the adorable interactive and virtual pet, and above all the first messenger that conveys your emotions. 821 products have been rewarded among the 2,771 products from 1002 contestants submitted from 35 different countries.
InProcess participated in the “Matinée Influencia” on the theme “The relation between brands and design”. The round-table conference allowed the best experts to examine closely the question: how design is a source of influence and success for the brands?
Because the consumer / shopper has become an expert, while not always aware of his behavior, the studies based on his declarations are no longer enough. Anika Michalowska questions the rise of the observation studies, modernized by the introduction of new technologies.
“The observation is crucial in studies because it provides a window on the real world and opens the minds of marketing and R&D teams to the reality of the consumer” says Beatrice BrebionBaubert, European Marketing Research Director of Sanford, who has entrusted InProcess to conduct an ethnographic research on children and childcare for a division of Newell. “With this type of study, we find quite innovative insights on the usage of the products,” says Delphine Durand-Lesecq, Europe Consumer Insight Manager at Sanford.
Christophe Rebours also details how the ethnograhic studies on the mascara that InProcess set up for AmorePacific led to a new patented mascara brush.
Marketing Magazine’s report is available here.
A free translation of the article’s excerpts by InProcess.
Organised by the APCI, the “Observeur du Design” highlights and rewards each year a selection of the best creations of the collaboration between companies and designers. This year, InProcess won the “Etoile de l’Observeur du Design 2008” with the Mascara Brush – High Perm Curling Mascara LaNeige – AmorePacific.
In 2006, In Process and Chronos Group worked together in order to join their expertise to be more closely involved in the stakes of daily activities and movements in all the richness of its components and in particular when they are on the move. The partners on this first project were: France Telecom, JCDecaux, Monoprix, PagesJaunes, Predim, PSA Peugeot-Citroën, RATP, Vinci Park.
In 2007, In Process and Chronos got involved in the City Breaks phenomenon, those short breaks different from the week-end trips to recurrent and collective destinations. The partners on this second edition of the project are : ACCOR, Aéroports de Paris, Airbus, Direction du Tourisme, JCDecaux Airport, PSA Peugeot-Citroën, RATP and SNCF.
InProcess intervened during a conference organized by the Collège de France, Paris V – Sorbonne, ENSMP, ENS Ulm, RATP and IVM on the theme “Usages and Emotions” for the Emotional Design part.
InProcess intervened during the conference in English organized by the Ecole des Mines de Paris on the theme “Customer Integration & Creativity”.
