Le Figaro: Carrefour reinvents the trolley
of its supermarkets

Keren Lentschner at Le Figaro covers today the release of MOBI and its first steps in the Carrefour hypermarkets.

A few excerpts:

“This may be the end of the good old trolley with us for fifty years now at the supermarket. Carrefour is testing from next Monday a new model in five stores in France, Spain and Belgium. Exit the metal cage. Let’s make room for a support on which are suspended reusable shopping bags.

(…).

It is a revolution in the shopping habits.
The retailer’s assessment was simple. After fifty years of loyal service, the trolley needed a facelift. Apart from the introduction of plastic five years ago, it had hardly changed. “We became aware of the expectations and frustrations of users when we worked two years ago on the reinvention of the hypermarket, explains Philippe Picaud. The trolley was aging, it was not anymore the object that clients were proud to use for shopping in the 1960′s, in the new temples of consumption.”

(…)

Moving before its competitors, Carrefour offers a facelift.

Read the full article.
A free translation of the French article by InProcess.