Esomar Congress: A fresh look at our eyes, with LVMH

Research and innovation: friends or foes?

Germaine Gazano, Dior Innovation Director at LVMH, and Christophe Rebours have the great honor to open the Esomar Congress 2011, right after Richard Wiseman’s opening keynote. They launch the first debate on the “innovation scenarios” and their impact to harness research insights and further drive business for brands.

They both assume that as with sport, music or cookery, an instinct for innovation needs to be supported by robust methods and daily practice. They will share their case-study of eye make-up innovation for Dior. It illustrates methods that are based on a hybrid approach bringing together the world of research and the world of design.

The Esomar Congress 2011 Research Paper (PDF) by Germaine Gazano and Christophe Rebours is available at the Esomar.

If you would like to know more about the LVMH/InProcess approach, you can aldready connect and engage in Esomar conversations!

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