Christophe Rebours on stage at the Creativ’Pack tradeshow on the emotional packaging

Packaging Innovation: after the era of wrapping and of marketing support, the packaging becomes emotional!

From a need for conservation of food to that of a sales support that encourages the purchase act, marketing explored all fields of innovation to turn the packaging into a powerful tool for brands’ growth.

All? Not that sure… Christophe Rebours has presented the methods of innovation based on the observation of your consumers and buyers before, during and after the purchase of your packaging. He showed a concrete example of what these men and women are affected by the emotional dimension of the packaging. Untapped today by the brands, the emotion is a concrete and easy to implement lever of packaging innovation.

Creativ’ Pack is the packaging and innovation tradeshow in Paris.