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The 5th ISPIM Innovation Symposium, dedicated to “Stimulating Innovation: Challenges for Management, Science & Technology”, takes place in Seoul, Korea on 9-12 December 2012. The ISPIM invites Christophe Rebours to speak on the innovation scenarios and their capacity to drive innovation, during the session dedicated to Innovation & NPD (December 11, from 9:00 to 10:30am).
Christophe will highlight how the I.R.I.S. method helps incremental and disruptive innovations emerge. Starting from a design thinking approach, he will detail how our distinctive hybrid combination of research and design, of their order and relationships, constitutes a powerful and reproducible methodology to avoid getting bogged down in the obvious, always expected ‘rules’ of a market.
Based on an LVMH case for Dior, he will step by step show how to broaden the scope to a more comprehensive question; how agile designers make a difference for the precious insights gathering stage, rapidly absorbing and indexing an apparent chaos of multiples insights; how their construction of visual scenarios that tell strong stories about new product or service experiences can help consumers (and internal teams) quickly reveal the vital components of an ideal story; and how management teams transform it into an impactful product or service solution – to successfully bring it to market.
