BEESPOKE METHODS

An innovation project is an adventure and some brands have a spirit of adventure!

For such brands, we draw up and share “bespoke” methods that use different tools for expressing this inevitable need for evolution within a specific time, technical and economical context at given time. The products used in everyday life undergo constant transformation because our way of life evolves perpetually. We believe that taking a use-based approach will enable us to follow these changes effectively and in a structured manner. It enables us to script new uses and relationships that will create new objects. After having represented these new interactions through a life scenario, InProcess prototypes each of these innovations in order to assess their acceptance in vivo by the end user.