SEARCH FOR SMOOTHNESS

Each product, or component of the product, is a stage in the user process. The public is constantly confronted with a series of interfaces. The increasing sophistication of the services offered can make them complicated to use in an environment where the search for simplicity is a common theme shared by all. Design of interaction is the answer to this need. It is based on cognitive ergonomics. We endeavour to create seamless interfaces both in terms of software (my browser) and hardware (my computer’s track pad). Beyond the normal browsing, interactivity takes us to the very sources of the exchange. It enables us to imagine other language forms and to transform the relation with a product or a service.