La Tribune: it’s time to scan consumers

A few months ago, the Korean cosmetics company AmorePacific decided to offer Asian women a mascara that would suit their gaze. But before that, AmorePacific observed their actions and analysed them with InProcess. Its new product now allows the Korean giant to look at the heart of Chinese and Korean women. Observational studies, whether conducted via the Internet or in real life, are attracting more and more marketing departments. Especially when consumption weakens or threatens to extinguish.

Read Rita Mazzoli’s report.