La Tribune: CroissancePlus’ entrepreneurs share thoughts about innovation

CroissancePlus’ entrepreneurs, as well as union activists, lecturer and researchers, gathered in Avoriaz for the association Spring Campus. Topic this year? Innovation.
With the idea that the consumer is ultimately the final judge who decides the success of an innovation, entrepreneurs have shown special attention to make innovation suitable for and seizable by the consumer. Christophe Rebours also insisted on the importance of the scenario to help awareness and enable consumers to understand the potential use of a product, even imagine themselves using it.

Read Erwann Kerrand’s article in La Tribune.