Carrefour reinvents the supermarket
trolley in partnership with InProcess

Carrefour and InProcess today launched MOBI, the trolley of the future. More open, more flexible, easier to handle, more environmentally friendly, it gives way to the bags and becomes the trolley of all kinds of shopping.

In a rapidly changing urban landscape, while family structures, lifestyles and mobility have dramatically changed since the 60′s, while the Internet and the specialty stores developed, the hypermarket has begun its reinvention. The trolley, one of its strongest symbols, however, has remained the same for 50 years. Its mesh tray is similar for all customers, all volumes of purchases and all kinds of stores. It was time to thoroughly redesign it to reflect the changes in our lifestyles and to facilitate the ritual of shopping.

* The trolley becomes a flexible and scalable support for the reusable BAGS.
* It is because before thinking about the design, we first observed the shopping behaviors, that MOBI will naturally install itself in the daily usages.
* MOBI is launched in test in 5 Carrefour stores in France, Belgium and Spain.

Download the full press release.