L’Expansion: Anthropologists are working on MOBI, the supermarket trolley of the future

Quentin Domart from L’Expansion conducts an investigation on the ethno-centered methods that InProcess and Carrefour leveraged to create MOBI, the trolley of the future.

“This is not quite a retail trolley. Nor a basket carrier. The strange machine, called Mobi, accommodates up to 4 plastic bags as well as heavy objects – bottles or baby bassinet – in its lower part. (…)”

 

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