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Christophe Rebours, InProcess CEO, and Laëtitia Ricci, Head of Societal Prospective, Mobility, Clients at PSA Peugeot Citroën, share the stage of the Adetem’s Innovation Club. They give insights about the virtue of the “shared client” approach for marketing and innovation.
When “our” client reloads his Navigo pass, posts a photo on Facebook from his mobile phone, orders a book on Amazon, buys a meal at Monop City and jumps on a Vélib city bicycle to meet his friends at night, he is successively the client of multiple brands involved in the mobility sector.
Together, we are always stronger!
How can different companies work together and share their “crossed points of view” on this client in order to acquire a better understanding of his usages? How can we observe this shared client through sociological and ethnological points of view? How can we leverage these insights to help each company offer him new and fruitful products and services?
Christophe Rebours will present the case study of the Impedimenta incubator on mobility, which involved key players of that industry (Aéroport de Paris, PSA, RATP, JCDecaux, Monoprix, France Telecom…). He will scrutinize two main themes: the “daily trip” and the “Citybreak”. He will also present in exclusivity the first insights from the new InHome incubator, on the home of the future.
Laëtitia Ricci will share the concrete contribution of the Impedimenda incubator to PSA Peugeot Citroën’s innovation projects.
