The Karotz Designer Diary #1 is out!

“Design is one of the essential elements of the rabbit’s success” claims Christophe Rebours.

The designer of all the rabbits and the co-founder of Violet, tells the incredible saga of the rabbit, from the Nabaztag birth to its maturity in Karotz, through “Designer Diaries.”

In this chapter #1, Christophe Rebours explains how this first emotional messenger, now worship, was born. Before our eyes he draws rabbits just like he did when working on the first designs, he shares his inspiration, demonstrates the importance of design to stimulate the emotions, and explains why he campaigned as a designer to create and give a strong identity to this object so that it can seduce users and get installed permanently in our lives and homes.

View the Karotz Designer Diary #1