Business & Marchés: Christophe Rebours – “Companies must build an experience which makes sense”

In a world that is experiencing major economic, social, technological upheavals, how can companies demonstrate their added value? By focusing on experience, advocates Christophe Rebours. Founder and CEO of InProcess he co-wrote, with Inès Pauly, The Experience: the New Engine of Businesses to infuse the new concept of experience within companies.

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