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08 Sept 2014

The open innovation at InProcess is featured in the “special innovation” of Enjeux Les Echos

 

Stefano Lupieri investigates these large groups which experience co-creation, fab labs or hackathons. He presents the InHome innovation cluster as one of eight new ways to innovate.

“Carrefour, SEB, Kingfisher, Legrand, La Poste, Orange and Pernod Ricard scrutinize their shared client. New products easier to store, new services to the person… the InHome cluster devoted to mutations in the domestic life has given Carrefour no less than twenty tracks of concrete innovations. Ideas that the distributor would probably not had if its teams had worked by themselves. Because the principle of that cluster, piloted by InProcess consultancy, is to confront the lookout and analyzes of non-competing businesses around their “shared client”. For five sessions, participants watched movies describing new behaviors of consumers in their daily lives. What surprised many. They then devised solutions, especially on the best ways to reconnect all family members in the home. Each person being invited to give ideas for other sectors. “More and more companies understand the value of sharing knowledge with their counterparts for the emergence of new market opportunities,” says Christophe Rebours, founder of InProcess.

Stefano Lupieri also investigates the Gutenberg project at Pernod Ricard, the AXA lab in the Silicon Valley, Renault’s Fab Lab, co-creation at Oxylane, the hackathon at L’Equipe, the venture capital fund of Suez Environnement and frugal innovation at Total. A beautiful cocktail to read here (in French) and in the “Special Innovation” issue of Les Echos.

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