InProcess expands in China and recruits Vincent Leenhardt as head of its Shanghai office

As an innovation ‘pure player’, the agency continues to help companies that want to make their business models evolve. Operating since the end of 2012 in China, InProcess is strengthening today its capacity to serve the Chinese market as well as the Western companies that want to deploy in China.

With a domestic market of 1.3 billion people, including 475 million people who have a purchasing power equivalent to a Westerner and more connected people than the total U.S. population, China is a fantastic source of growth for the Western companies that can find the keys to this market. InProcess uses its unique methods of innovation, based in particular on the power of ethnography, to promote the emergence of innovations that naturally settle in the Chinese usages.
InProcess now also develops its offer for Chinese companies that want to invent new models, new products or services tailored for the local or global usages.

Vincent Leenhardt takes the direction of the InProcess office in Shanghai, which has moved into new premises to accommodate its customers in the former French concession. He is recruiting a Franco-Chinese team of professionals, specialized in human sciences and design.