PARIS 2.0: the value of industrial design for innovation

The value of industrial design is now recognized as much as the technology in an innovation process. Is this a key competitive advantage, even without any patent?

Christophe Rebours will share ideas and views at the PARIS 2.0 conference with Brigitte Borja de Mozota, Director of Research at the Parsons Paris School of Art & Design, Mark Vanderbeeken, Senior Partner at Experientia, Yves Voglaire from Originn, Rémi Guigou, Brand Director at Monoprix, Frédéric Degouzon, Strategy Director of the Ecole de Design Nantes and Malo Girod de l’Ain, CEO of Digital Arti.