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7:00AM
Breakfast
London
9:00AM
Make-up
Seoul
11:00AM
Coffee
New-York
12:00PM
Cooking
Dakar
4:00PM
Work
Stockholm
6:00PM
Gaming
Shanghai
11:00PM
Clubbing
Madrid
InProcess brings rare expertise in the field of innovation: the connection between the scientific study of human behaviors and the rigor of the creative act. It is that virtuous combination that has allowed bringing out a relevant solution in a context as complex as the retail. MOBI is a usage innovation for our clients, a true ecosystem that gives an edge to Carrefour.
Philippe Picaud
Design Director

Carrefour
Beginning an ethnographic approach with InProcess is opening the investigation field on vast and fertile territories. At Dior, we meant to study the eye makeup; with InProcess we opened our eyes to the whole gaze!
Germaine Gazano
Market and Consumer Intelligence Director, Dior Innovation Director

LVMH Perfumes and Cosmetics
InProcess’ ethno-centric approach allows detecting highly relevant consumer insights and turn them into potential user-centered product ideas. It was effective (... and pleasurable as well) to design altogether new concepts of products, able to fulfill our consumers’ expectations and unmet needs with very interesting benefits and credible reasons why. In conclusion and as a consequence of such a virtuous circle of co-creation with the consumer, the final quantitative concept screening ended up with outstanding results. So we are confident our future products will be truly meaningful to women!
Roberto Marchese
Market Research Director
Nicolas Petitjean
Innovation Director
Dim Branded Apparel
InProcess brings a fresh perspective to each project, delivering recommendations that stretch our thinking. In every project, they have delivered a wealth of knowledge to us that will influence our business strategy moving forward.
Cindy Easterling
Senior Manager - Consumer Insights

Newell Rubbermaid